Past, the Palaentological Scientific Trust is a public benefit organisation dedicated to the mission of protecting, preserving and promoting the scientific evidence of our shared origins in Africa and to making this evidence valuable to the future of humankind.
The identity developed takes inspiration from their old identity, representing Past’s ideology of looking to the past, in order to inform our future. The dot in the logo represents our single origin and each colour, a different brand pillar: Tolerance, Unity, Collaboration and Conservation.
The launch campaign we created for Past consisted of a series of posters, billboards, flyers and an exhibition showcasing the concept ‘All from one’, one planet, one single genome and highlighting the difference between each of us is only 0,1%. We are so different yet so alike.
%@$_Identity design and “All From One” launch campaign.
Created in collaboration with designer / art director Joanne Theron