FGX Studios is a digital marketing agency that offers a full 360 degree online outlook.
Using their new brand positioning; Defeat the sheep mentality, we set out to create a new brand identity that spoke to the company’s unique outlook and approach by celebrating their diversity and differences. It is this unique perspective that gives FGX the tools to better understand niche tribes within different target markets and ultimately, create better targeted marketing for their clients.
Each staff member was asked a series of unconventional questions that gave us an insight into each of their characters and created the content and copy for the visual language.
The ‘X’ from the logomark represents this unique and ever-adapting outlook – becoming a symbol that celebrates curiosity, diversity and adaptability needed within their continually changing landscape.
Phase one is a series of ‘X’ marks developed by Studio Beatnik. Phase two will see each staff member create the own ‘X’ mark that will be used as personalized business cards and email signatures.