Nashua, founded in 1973, has more than 140 employees and over 60 offices nationwide. Commonly thought of as the ‘printers and copiers guys’, Nashua needed to reposition themselves in the market as a total workspace provider.
Unagency, Nashua’s branding agency, approached us to create a brand identity refresh that spoke to their new positioning; ‘More Than’.
It was important that we kept the Nashua logo, payoff line and colours as these hold equity for the brand, only tweaking the colours slightly to give the brand a fresh look, adding a soft blue to contrast the much darker blue and adding a secondary, bright, colour palette used only for the marketing of their products and services.
The ‘Surge’, inspired by the logo icon, acts as a dynamic device that ‘vibrates’ and brings ‘More Than’ to life.
**$_Identity design + creative direction.
*>>Logo animation by The Kinetic
FGX Studios is a digital marketing agency that offers a full 360 degree online outlook.
Using their new brand positioning; Defeat the sheep mentality, we set out to create a new brand identity that spoke to the company’s unique outlook and approach by celebrating their diversity and differences. It is this unique perspective that gives FGX the tools to better understand niche tribes within different target markets and ultimately, create better targeted marketing for their clients.
Each staff member was asked a series of unconventional questions that gave us an insight into each of their characters and created the content and copy for the visual language.
The ‘X’ from the logomark represents this unique and ever-adapting outlook – becoming a symbol that celebrates curiosity, diversity and adaptability needed within their continually changing landscape.
Phase one is a series of ‘X’ marks developed by Studio Beatnik. Phase two will see each staff member create the own ‘X’ mark that will be used as personalized business cards and email signatures.
The world of ICT is ever evolving. New technologies, new products, and new services are launched daily – all geared towards doing something better.
Strat0sphere is a cloud service delivery platform.
We developed an identity around the ‘zero’ – an icon representing both the beginning and the end, in constant motion, pulsating with the energy and spirit of the digital world.
**$_Identity design and art direction.
Black Badger is a new BB- BEE Partnership company that offers SME’s a BEE Partner and empowers Black Women as their beneficiaries.
The logo depicts the African honey badger, notorious for being one of the most tenacious, fearless and resilient of animals. Similar to that of a trainer, or coach, the tone of voice and visual language was developed with this brazen attitude in mind, equipping Black Badger clients with the tools they need to be ‘fitter’ and stronger.
&*#_Brand Identity design and art direction
Biodx is a biochemical company that produce safe disinfectants and preservative solutions that work with nature, not against it.
The logo mark and visual language were developed around problem solving and ‘connecting the dots’. The pieces of the logo are broken apart and scattered, as if looking at cells under a microscope or a complex math problem, the solution being Biodx.
^^*_Brand identity design and art direction
Kanso “Simplicity or elimination of clutter. Things are expressed in a plain, simple, natural manner.”
Kanso Art is an online concept store producing functional art pieces using 3D printing and other fine materials.
Past, the Palaentological Scientific Trust is a public benefit organisation dedicated to the mission of protecting, preserving and promoting the scientific evidence of our shared origins in Africa and to making this evidence valuable to the future of humankind.
The identity developed takes inspiration from their old identity, representing Past’s ideology of looking to the past, in order to inform our future. The dot in the logo represents our single origin and each colour, a different brand pillar: Tolerance, Unity, Collaboration and Conservation.
The launch campaign we created for Past consisted of a series of posters, billboards, flyers and an exhibition showcasing the concept ‘All from one’, one planet, one single genome and highlighting the difference between each of us is only 0,1%. We are so different yet so alike.
%@$_Identity design and “All From One” launch campaign.
Created in collaboration with designer / art director Joanne Theron
“Beyond coffee is the pick-me-up you need; a daily dose of delicious physical, mental and emotional support that never let’s you down.”
>>*_Identity design, launch campaign concept and design, and packaging design.
Being Frank is an art club based in Johannesburg. Frank is their ‘alter-ego’.
**&_Name generation and identity design.
Jozi’s streets are lined with street food trailers that serve up some of the best African street food around. Almost all of these trailers are unbranded.
Pimp My Street Kitchen was an initiative by Being Frank (Beatnik’s sister company) that aimed to transform three SA street food trailers into branded, health-and-safety compliant businesses.
^^*_Concept and Identity design.